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Bachelor of Business Administration (BBA)

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Overview

The Bachelor of Business Administration (BBA) program is a comprehensive four-year undergraduate course designed to equip students with the essential knowledge and skills required for thriving careers in business and management. This program provides a strong foundation in core business disciplines such as marketing, finance, human resources, and operations, while also fostering critical thinking, problem-solving abilities, and effective communication. Emphasizing practical learning through case studies, internships, and real-world projects, the BBA program enables students to gain hands-on experience and industry insights. Furthermore, it offers pathways for further specialization in areas like international business, digital marketing, or financial analytics, while also nurturing entrepreneurial aspirations for those aiming to launch their own ventures.

Specialization Offered

  • Digital Marketing
  • Financial Management
  • Human Resource Management
  • Entrepreneurship
  • Business Analytics

Eligibility

  • At least 50% marks in class XII or equivalent in any discipline
  • A relaxation of 5% marks in class XII will be made for OBC/SC/ST candidates.

Admission Process

  • Apply for the program at OPJU School of Management.
  • Application should be accompanied by Application Fee of Rs. 1000 payable Online (Internet banking/Credit/Debit card) or Cash/DD/Bank Transfer/UPI.
  • One Time Deposit (OTD) Rs 15,000 needs to be paid (All Course) within stipulated time mentioned in the offer letter. The OTD shall be adjusted towards enrollment Fee on confirmation of admission. In case of admission cancellation by students, the OTD will be non-refundable.
  • A merit list will be announced for eligible candidates for each round. The shortlisted candidates will be asked to appear for Counselling. Subject to fulfilment of requisite conditions and verification of documents, a provisional admission offer will be issued and candidates will be asked to deposit the fee by the stipulated date.
  • If candidates don't pay the fee by the stipulated date, the admission will be deemed cancelled and the seat will become vacant for the next round of Counselling.
  • There will be two rounds of Counselling. Post that if there are any unfilled seats, they will be filled based on rolling Counselling (First come first serve basis).

Program Fees

To view the detailed fee structure, Click Here .

Scholarships

To view the detailed scholarships, Click Here .

Course Structure

BBA Ist Semester
Principles of Management
Business Mathematics
Business Economics
Fundamentals of Computer
Choose from Bucket** (Offered by another Department)
Business Communication
Indian Knowledge System-I
BBA IInd Semester
Marketing Management
Human Resource Management
Financial Accounting
Choose from Bucket** (Offered by another Department)
Business Statistics
Business Environment
Indian Knowledge System-II
BBA IIIrd Semester
Quantitative Techniques in Management
Indian Knowledge System
Choose from Bucket of Minor*
Choose from Bucket** (Offered by another Department)
Microsoft Office (full version)
Introduction to AI in Management
Environmental Science & Sustainability
BBA IVth Semester
Organizational Behaviour
Financial Management
Business Law
Production and Operations Management
Choose from Bucket of Minor**
Soft Skills and Personality Development
Human Values and Professional Ethics
BBA Vth Semester
Strategic Management
Financial Management
Business Research Methodology
Choose from Bucket of Minor
BBA VIth Semester
Corporate Governance & Corporate Social Responsibility
Fundamentals of Business Analytics
International Business Management
Innovation & Entrepreneurship
Choose from Bucket of Minor
BBA VIIth Semester
Positive Psychology
AI Applications in Operations Management
Advanced Data Analysis Tools
Choose from Bucket of Minor
Choose from Bucket of Minor
BBA VIIIth Semester
Statistical Analysis with SPSS/ R Studio
Research and Publication Ethics
Choose from Bucket of Minor
Choose from Bucket of Minor
Choose from Bucket of Minor
Semester II - Course Name
Engineering Mathematics-II
Applied Chemistry
Semester II - Course Name
Engineering Mathematics-II
Applied Chemistry

Program Outcomes (PO)

  • To exhibit factual and theoretical knowledge of management in general and business in particular to critically evaluate and analyse Indian and global business environments with ability to apply learning in different contexts.
  • Learner to imagine their role as a manager, entrepreneur and a leader in a business management context and ability to integrate with their positive contribution for the national interest first and also to be a responsible global citizen.
  • To be an effective communicator to present opinions, ideas based on critical thinking, analysis and logical reasoning.
  • To nurture an ability to articulate a business environment with clarity and mindfulness and conduct and demonstrate professional and ethical behaviour.
  • Exhibit ability to own roles and responsibilities with commitment, as members of multi-cultural team and communities in cross-cultural contexts and diversity management.

Program Specific Outcomes (PSO)

PSO 1: Inculcate basic knowledge of marketing management, human resource management, financial management and family business management.

PSO 2: Ability to resolve complex problems through managerial skills of leadership, interpersonal relationship, communications etc.

PSO 3: Ability to work in the dynamic business environment through planning, organizing and coordinating for achieving effective results.