Dr. Navin Kumar is working as an Assistant Professor, Marketing area at School of Management, OP Jindal University. He holds the UGC NET and JRF in Commerce. He has earned his Ph.D. from the School of Management, National Institute of Technology Rourkela. His research interest includes destination branding and marketing, destination engagement, consumer behavior and services marketing. Towards his credit, Mr. Kumar has published in high quality journals including The Service Industries Journal, International Review on Public and Nonprofit Marketing, and Journal of Hospitality and Tourism Insights, among others. He has also presented his work in American Marketing Association (AMA) summer conference and the PAN-IIM World Management Conference.
Kumar, N and Panda, R. K "Place branding and place marketing: a contemporary analysis of the literature and usage of terminology", International Review on Public and Nonprofit Marketing, vol.16, no.4, pp.255-292, Springer, December 2019, 10.1007/s12208-019-00230-6 Scopus, ABDC-B, WoS- ESCI, Scopus Cite score- 2.7
Kumar, N., Panda, R. K., & Adhikari, K. (2022). Transforming tourists’ intentions through destination engagement: insights from transformative learning theory. The Service Industries Journal, 1-28. https://doi.org/10.1080/02642069.2022.2062327 Scopus, ABDC-B, ABS-2, WoS- SSCI, IF- 9.339
Kumar, N., Panda, R.K., & Prakash, K.C. (2022). Precedence analysis of customer engagement dimensions for tourism destinations: An evidence-based modeling using RIDIT-GRA approach. Journal of Hospitality and Tourism Insights. Ahead-of-print. Scopus, ABDC-C, WoS- ESCI, Scopus Cite Score- 3.3
Kumar, N., Panda, R. K., & Adhikari, K. (2022). Tourists' engagement and willingness to pay behavior during COVID-19: an assessment of antecedents, consequences and intermediate relationships. Journal of Hospitality and Tourism Insights. Ahead-of-print. Scopus, ABDC-C, WoS- ESCI, Scopus Cite Score- 3.3
Kumar, N. & Panda, R. K. (2021): Analysing the impact of digital marketing on domestic tourism intent during COVID-19: Insights from Indian domestic tourism industry, DiGiXMAR, Oct 27-29, 2021, CBS Business School, Jain Deemed to be university, Bangalore, India
Kumar, N. & Panda, R. K. (2020): Dark tourism: Assessing Tourists’ Experience And Intentions For A Spooky Destination Brand, American Marketing Association (AMA) Summer Academic Conference, Aug 18-20, 2020, Chicago, US. (Virtual) ISBN: 978-0-87757-008-0
Kumar, N. & Panda, R.K. (2019): Dark Tourism: Assessing Tourists’ Experience and Behavioural Intentions for a Spooky Destination Brand in India, 7th PAN IIM World Management Conference, Dec 19-18, 2019, IIM Rohtak.
Kumar, N. & Panda, R.K. (2018): Dark Tourism: Empirical Investigation of Traveller’s Experience and Assessment of a Spooky Destination Brand in India, COSMAR, Nov 29-30, IISc Bangalore
Kumar, N. & Panda, R.K. (2018): India As a Healthcare Destination: Issues, Challenges, and Opportunities, National Conference on “Healthcare Management: Current State and Future Trends (HMCF), Feb 1-2, 2018, School of Management, NIT Rourkela, India. ISBN: 978-93-86940-00-1
Faculty development programme (FDP) on “Meta Analysis and Systematic Literature Review” Organized by Delhi Institute of Advanced Studies, Delhi, India Oct, 29th-31st, 2021
Workshop on Partial Least Square Structural Equation Modelling (PLS-SEM) using SmartPLS, Organized by FsCongress International Congress on Social Science, ANKARA, Turkey, and Blue-Forskning Research Academey, India.
Workshop on Publishing in top SSCI journals and get recognition for your research through citation, Organized by Emerald publishing.
Author Workshop on “How to Write and Publish Scientific Articles and Manuscripts” organized by Springer Nature.
Ten Days Course on Research Methodology in Social Sciences (RMCSS-2018), sponsored by Indian Council of Social Science Research (ICSSR), New Delhi and organized by School of Management, NIT Rourkela.