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Faculty Profile

Ms Sephalika Sagar

Assistant Professor

Department of Management

School of Management

  sephalika.sagar@opju.ac.in

  •  Qualified in UGC-NET (Management)- 2018
  •  PhD in Service Marketing, Ranchi Jharkhand - Pursuing.
  •  Diploma in Digital Marketing, Shaw Academy, Bangaluru, Karnataka -2020
  •  MBA in Marketing, Biju Patnaik University of Technology, Bhubaneswar, Odisha – 2008
  •  Bsc, Sambalpur University, Odisha-2000
  •  OP Jindal University, Raigarh (C.G), Working as a Assistant Professor from March 2011 to till date.
  •  Worked as an Assistant Professor in Cambridge Institute Of Technology, Ranchi, Jharkhand from Nov 2017 to June 2019.
  •  Worked as an Assistant Professor in St. Xaviers’ College, Ranchi, Jharkhand from January 2012 to April 2015.
  •  Worked as an Assistant Professor in Mahendra Institute of Technological Studies, Bhubaneswar, Odisha from July 2010 to Feb 2011.
  •  Worked as a Lecturer in The Techno School, Bhubaneswar, Odisha from September 2008 to June 2010.
  •  Service Marketing.
  •  Consumer Behavior.
  •  Customer Relationship Management.
  •  Sagar. S. (2018). “Marketing Challenges in Sustainable Tourism “, “Transforming Communities Through Sustainable Tourism in and around Jharkhand: Trends & Challenges.”, Disha Publishing House: New Delhi, ISBN 978-93-84782-02-3. Pg, 201-208.
  •  Sagar. S. (2018). “Green Consumer Behavior-Demographic & Psychographic Impact on Consumer Disposition to Behave Pro-Environmentally “, “People, Planet & Profit (Triple ‘P’) in Sustainable Development & Contribution of IT, Media, and Management.”, KAAV PUBLICATIONS: Delhi, ISBN 978-93-86789-40-2. Pg, 214-218.
  •  Sagar. S. (2018). “Technologically empowering women in India- Making Women’s Life Easier and Manageable “,“Women Empowerment ln India- Socio Economic Perspective.”, Bharti Publications, New Delhi, ISBN 978-93-86608-72-7. Pg, 1-16.
  •  "Impact of GST on Retail Customer Behavior- A Study with Reference to Jewelry Buyers of “Ranchi”, Jharkhand.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.284-290, November-2018.
  •  "Understanding the Role of Food Retailer During the Unprecedented level of COVID-19 Crisis”, International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.8, Issue 6, page no.1757-1766, June-2020.
  •  "Pricing Policies in Pandemic: Steering the COVID-19 Crisis”, International Journal of Research and Analytical Reviews (www.ijrar.org), ISSN:2348-1269, Vol.7, Issue 2, page no.132-135, June-2020.
  •  "Marketing Mix in Online World: A Comparative Study on E-commerce Giants Amazon & Flipkart”, International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.5, Issue 6, page no.723-730, June-2020.
  •  "CSR Practices in India- A Comparative Analysis of Major Players in Automobile Industry”, International Research Journal of Management Sociology & Humanities (www.irjmsh.org), ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print), Vol.11, Issue 6, page no. 303-313, June 2020.
  •  Attended three days Online Interdisciplinary International Conference on “Covid-19 Pandemic and Its Impact on The Human Society: Divergent Voices and Perspectives”, Organized by Nirmala College, Ranchi, Jharkhand on 19th, 20th & 21st in the year 2020.
  •  Attended one day International Webinar on “Technology Future & Education”, Organized by Birla Global University, Bhubaneswar, Odisha on June 18th, in the year 2020.
  •  Attended one day National Webinar on “Pertinent Strategies & Technologies in Business Environment for Post COVID-19”, Organized by Department of Business Administration, Central University of Jharkhand, Ranchi, Jharkhand on May 15th, in the year 2020.
  •  Attended one day National Webinar on “COVID-19: Its Impact on Indian Economy and Exit Strategies” Organized by School of Business Studies, MATS University, Raipur C.G. on May 20th, in the year 2020.
  •  Attended one day National Webinar on “Impact of Global Pandemic (COVID-19) on India”, Organized by Department of Commerce and Economics of A.S. College, Deogarh; and P.G. Department of Economics, S.K.M. University, Dumka, Jharkhand on June 2nd, in the year 2020.
  •  Paper (Upcycling- A Sustainable Brand Building Strategy) presented at one day national seminar on “Innovation in Marketing- A Path to Overcome Economic Slowdown” at IIPM, Kansbahal, New Rourkela, Odisha in the month of February 2020.
  •  Paper (Experiential Economy Is Overtaking Material Possessions: An Empirical Study On This Trend Alert In The Capital City Of Jharkhand) presented at one day national seminar on “Business and Social Sciences” at IIPM, Kansbahal, New Rourkela, Odisha in the month of February 2019.
  •  Paper (Technologically empowering women in India- Making Women’s Life Easier and Manageable) presented at one day national conference on “Financial Inclusion and Rural Development: A Roadmap for Inclusive Growth” at R. S. More College, Govindpur, Dhanbad in the month of October, 2018.
  •  Paper (Green Consumer Behavior-Demographic & Psychographic Impact on Consumer Disposition to Behave Pro-Environmentally) presented at one day national conference on “People, Planet & Profit (Triple ‘P’) in Sustainable Development & Contribution of IT, Media, and Management” at Trinity Institute of Professional Studies, Dwarka, New Delhi in the month of April 2018.
  •  Paper (Green Marketing Practices-In The Emerging Age of Clean-technology & Creative Destruction) presented at two days international seminar on “Emerging Technologies, Systems and Applications” at Jharkhand Rai University, Ranchi, Jharkhand in the month of April 2018.
  •  Paper (Relationship Marketing- An Individual Service) presented at two days national seminar on “Convention with Change: A Perspective of Research Process” at Jamalpur College, Jamalpur, Munger, Bihar in the month of March 2018.
  •  Paper (Marketing Challenges in Sustainable Tourism) presented at two days national seminar on “Transforming Communities Through Sustainable Tourism in and around Jharkhand: Trends & Challenges” at BIT Mesra, Ranchi, Jharkhand in the month of February 2018.
  •  Attended two days seminar on “New Age HR: Opportunities and challenges” at Srusti Aacademy of Management, Bhubaneswar, Odisha in the month of January 2007.
  •  Attended two days workshops on “Capacity Building National Workshop on Writing Research Paper” at Nirmala College, Ranchi, Jharkhand in the month of December 2017.
  •  Attended two days workshops on “Implementation of Vocational Training Improvement Project with World Bank Assistance” at Bhubanewar, Odisha in the month of April 2007.
  •  Attended a Faculty Development Program on topic “Teacher Taught Relationship- A Paradigm Shift” conducted by ICFAI Business School, Ranchi, in the month of September, 2018.
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