Dr. Jaya Prakash Rath is an UGC-NET Qualified Management faculty with LLB, PGDIRPM, MBA and Ph.D. in Management. He is working as the Associate Professor in the School of Management of O P Jindal University, Raigarh. He is a result oriented professional with over 15 years of rich experience.. He has written two books in marketing and consumer behavior. He has presented and published many research papers in many National and International Conferences and journals of consumer behavior and Marketing. He has always been a top-rated faculty. He is regularly invited to many workshops as a resource person on the areas of consumer behavior and marketing. He is also a highly acclaimed Corporate Trainer and has successfully conducted many Training programs.
Rath, J.P. (2017).Effect of MGNREGS in Financial Inclusion of Rural Poor – Study on Balangir and Sambalpur Districts of Odisha.Cognitive Discourses International Multidisciplinary Journal, ISSN : 2321 -1075,5(3),86. Available from: https://www.cdimj.naspublishers.com/?p=86
Rath, J.P (2017).Impact Of Mgnregs On Rural Development - A Study On Bolangir District Of Odisha.International Journal Of Advanced Research And Review, 2(12), 33-49. Available from:https://www.ijarr.in/Admin/pdf/257.pdf
Mukherjee, C., Rath, J.P*. (2016).Innovation & Entrepreneurship in the 21st Century Global Economy – India’s Innovation& Entrepreneurial Potential.International Journal of R & D – A Management Review,5(2), 64-68. Available from: http://www.irdindia.in/journal_ijrdmr/pdf/vol5_iss2/13.pdf
Jena, P.C., & Rath, J.P*. (2016). Impact of workplace conflict on job satisfaction a study on selected companies passing through employee- conflict.IOSR-JBM International journal,18(2), 48-51. Available from: http://www.iosrjournals.org/iosr-jbm/papers/Vol18-issue2/Version-3/F018234851.pdf
Mukherjee, C., &Rath, J.P*. (2016).Professional Ethics- A Prerequisite in Teaching Profession.IJAR International journal,6(2), 66-68.Doi: 10.36106/ijar. Available From: https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/fileview/February_2016_1454142222__18.pdf.
Rath, J.P*., & Das, A.K. (2016).Impact of Supply Chain Management Strategies on Changing Market Condition.IOSR-JBM International journal,18(1), 109-111.http://www.iosrjournals.org/iosr-jbm/papers/Vol18-issue1/Version-1/P01811109111.pdf
Rath, J.P*.,& Pattnaik, L. (2014).To do or not to do- A case study on moral dilemma.International Journal AJST,5 (7), 417-418. Available from:https://www.journalajst.com/sites/default/files/issues-pdf/1558.pdf
Sain, R.K., Mohanty, A.K. & Rath, J.P*. (2013).An Empirical Study on Customer Relationship Management in Banks with Special Reference to Sbi, Cuttack, Odisha.IRJMST International Journal. 4(3), 198-202.Doi : https://doi.org/10.32804/IRJMST (UGC Listed). Available from:http://www.irjmst.com/abstractview/887
Rath, J.P. (2013).A Critical Analysis on E-Governance. Cognitive Discourse International Multi Diciplinary Journal, ISSN: 2321-1075, 1(3).(UGC Listed)
Rath, J.P*. & Sain, R.K. (2013).A case study on Working Capital Management of M/S.Agrawall and Sons. Cognitive Discourse International Multi Diciplinary Journal, 1(3).(UGC Listed)
Sain, R.K., &Rath, J.P*. (2013). Achieving Social Safety Net through Mahatma Gandhi National Rural Employment Guarantee Scheme. Conflux International Journal,1(5). Available from:http://www.cjoe.naspublishers.com/volume-1/1473
Sain, R.K., &Rath, J.P*. (2013). EnsuringEffective payment of Mahatma Gandhi National Rural Employment Guarantee Scheme through Aadhar and individual bank account. Conflux Journal of Innovation, 1(5). Available from:http://www.cjoe.naspublishers.com/volume-1/1501
Sain, R.K., &Rath, J.P*. (2013). Impact of Internet Advertising. IRJMSH International Journal, ISSN: 2277-9809, 4(2), DOI : 10.32804/IRJMSH(UGC Listed). Available from: http://www.irjmsh.com/article_pdf?id=684.pdf
Sain, R.K., &Rath, J.P*. (2013). Adolescent Influence in Family Decision Making. IOSR-JBM International journal,13(5), 41-43. Available from:https://www.scribd.com/document/383834987/Adolescents-Influence-in-Family-Decision-Making-2-pdf
Rath, J.P*., Sain, R.K., & Mohanty, A.K. (2013).Brand choice decision making for urban Indian families. IJRCM International Journal,4(9), 39-42.Available from:file:///C:/Users/OPJU/Downloads/ijrcm-1-IJRCM-1_vol-4_2013_issue-9-art-09.pdf
2020 A paper presented at the International conference on the topic “Does e-commerce sustainable? Assessing the risk and return” conducted by KIIT ,Bhubaneswar on 23 Nov,2020.
2016 A paper presented at the national seminar on the topic “Innovation and Entrepreneurship in the 21st Century Global Economy- India's innovative & entrepreneurial potential” conducted by RIMS ,Rourkela on 20th Feb,2016.
2016 Completed three days short term course on “APPLICATION OF SPSS” in NIT, Rourkela from 16.08.2016 to 18.08.2016.
2015 A paper presented at the national Seminar On the topic “Technological Innovations in Banking Sector A Path ahead” conducted by Department of Commerce, Ravenshaw University in June 2015.
2015 Participated in the national conference On Novelty and Challenges in Management conducted by Ravenshaw Business School, Ravenshaw University, in Feb 2015.
2014 A papers presented at National Seminar on Reviving Indian Economy: Issues and Challengeson“EconomicUpliftment of the society through Mahatma Gandhi National Rural Employment Gurantee Scheme in Balangir and Sambalpur Districts of Odisha”, 20th March, 2014, organised by Sambalpur University, Sambalpur.
2014 A paper presented at the International Seminar On Talent Management on the topic “Factors Influencing Talent Management In Recent Times: With Special Reference to Banking Sector”.
2013 A papers presented at the National Seminar on Greenfield Investment on “Greenfield Investment-A study on the bottlenecks faced by Indo-Korean Posco project”.
2013 A papers presented at National Seminar on Emerging Trends in Management on“Achieving Social Safety Net through NREGA”, 20th March, 2013, organised by Sambalpur University, Sambalpur.
2013 A papers presented at the National Seminar on Innovation and Management on the topic “An Aadhar based payment system: A paradigm shift in MGNREGS payment” organized by Raajdhani Engineering College,BBSR on 23rd and 24th May, 2013.
2012 A paper presented at National Conference on “Emerging Trends on Advance Computing and E-Learning”, 18th – 19th February, 2012, organised by DAMITS, Rourkela.
2010 “Strategy for Mobile Marketing” A paper presented at International Seminar on Emerging Trends on M Commerce, 24th – 26th December, 2010, organised by DAMITS,Rourkela.
2004 Participated in two days National Seminar on ”Brand Management” organised by Sambalpur University
2003 A papers presented in the two days International Seminar on “Trade Related Intellectual Property Rights”, organised by Sambalpur University.
2021 Invited as the chief speaker in a national webinar on “ Quality assurance on higher education” organized by NSCB, Govt. College, Sambalpur on 13th August 2021.
2021 Invited as a member of “Advisory committee” in the Institute for Policy Research in Economics, Management and Social Development, Odisha.
2021 Invited as a speaker in the international webinar on the topic “ Can social condition and risk create entrepreneurs” organized by Krupajal Group of Institutions, Bhubaneswar, Odisha, on 11th July 2021.
2021 Invited as a panelist in the National Level Teacher Development Program (NLTDP) for all the school teachers across India on the topic ‘Ways to switch from online to offline Teaching – Learning’ on 27th and 28th April 2021 organised by OPJindal University, Raigarh.
2021 Invited as a speaker on the topic ‘Managing Stress During Pandemic’ on 17th April 2021 organised by MATS University, Raipur.
2020 Invited as the Chief Speaker in the national webinar on “ Managing Stress During Pandemic: A Motivational Approach”, organized by The Institute for Policy Research in Economics, Management and Social Development, Odisha on dt.13.09.2020.
2020 Invited as a panel member in a national webinar on “ Revival of Indian Economy in the post Covid – 19 - Issues & Challenges” organized by NSCB, Govt. College, Sambalpur on 1st June 2020.
2020 Delivered a talk as sole resource person in a webinar on “ Adopting the changing organizational culture” organized by OPJindal University on 18th May 2020.
2020 Invited as a resource person to deliver a talk on “ Intelectual Property Rights” organized by MSME,DI, Raipur on 26.02.2020 in Raigarh.
2018 Invited as a resource person to deliver a talk on “Innovation and Management in Marketing” by Krupajal School of Management.