Faculty Profile

Dr. Saurabh Gupta

Assistant Professor (Sr. Grade)

Department of Management

School of Management


Dr. Saurabh Gupta is working as an Assistant Professor, Marketing area at School of Management, OP Jindal University. He has earlier associated with Jaipuria Institute of Management, Indirapuram, Ghaziabad, Uttar Pradesh and Invertis University, Bareilly. He has a Ph. D in Management from Banaras Hindu University, Varanasi and has 9 years of research and teaching experience. He received an undergraduate degree in Economics and an MBA in Marketing from Bundelkhand University. He has been awarded Senior Research Fellowship and Junior Research Fellowship in the discipline of Management as well as Human Resource Management by the University Grant Commission.His teaching interests include Service Marketing, Marketing Analytics, Digital and social media Marketing, Business Research Methods, and Multivariate Data Analysis. He has edited one book in the area of Tourism Management. He has published various articles in ABDC, Scopus, Web of Science/ SSCI/ ESCI, UGC Care listed journals. He is an active researcher and his scholarly contributions are in the area of consumer behavior, services marketing and strategic marketing. He is well acquainted with the various statistical softwares such as SPSS, AMOS, STATA, MS Excel, etc.

  •  Ph.D in Management from Banaras Hindu University, Varanasi - 2016.
  •  MBA in Marketing from Bundelkhand University, Jhansi – 2011.
  •  BA in Economics from Bundelkhand University, Jhansi - 2009.
  •  Working as an Assistant Professor in OP Jindal University, Raigarh (C.G), from April 2022 to till date.
  •  Worked as an Assistant Professor in Jaipuria Institute of Management, Ghaziabad from July 2019 to April 2022.
  •  Worked as an Assistant Professor in Invertis University, Bareilly from November 2015 to July 2019.
  •  Technology adoption and e-governance, Marketing of public Services and policy research, Role of technology in marketing of services, Destination Competitiveness, Consumer behavior and empowerment.
  •  Gupta, S., and Singh A., (2018). Tourism in Bundelkhand: A Strategic Outlook. Research India Publications, India, New Delhi. (ISBN: 978-93-87374-89-8).
  •   Singh. S. C., Abraham S., & Gupta, S. (Ed.). (2014) Travel, Tourism and Hospitality: Emerging Perspective and Paradigm. Globus Press: India, New Delhi. (ISBN 978-93-82484-96-7)..
  •  Gupta, S., Mathur, N., Narang, D., (2022). E- Leadership and virtual communication adoption by educators: An UTAUT 3 model perspective, Global Knowledge, Memory and Communication. (ABDC -B, Scopus listed, Emerald).
  •  Gupta, S., Priyanka, Mishra O. N., (2022). Why do tourists revisit a destination? The key roles of Destination brand love, Anatolia: An International Journal of Tourism and Hospitality Research. DOI: https://doi.org/10.1080/13032917.2022.2028171 (ABDC-B, Q2 and Scopus listed, Taylor & Francis).
  •  Gupta, S., Shukla, V., Pandiya., B., (2022). Tourists' motivation towards destination visit intention post pandemic: Scale development and validation, International Journal of Tourism policy, Vol. 12, No. 2, pp.160–178. https://doi.org/10.1504/IJTP.2022.122234. (ABDC-C, and Scopus listed, Inderscience).
  •  Gupta, S., and Mathur, N., (2022). Youth and Multiplayer Mobile Games Adoption: The Effects of Individual gratifications, Novelty Seeking and social norms, International Journal of E-Services and Mobile Applications, Vol. 14 No. 3, pp. 1023. DOI: 10.4018/IJESMA.296574 (Scopus listed, IGI Global).
  •  Gupta, S., Mishra, O. N., Kumar., S., (2021). Citizen empowerment and adoption of E-governance services: the role of online citizen skills, awareness, and engagement, International Journal of Electronic Governance, Vol. 13, No. (4) pp. 386-407. DOI: 10.1504/IJEG.2021.10042378 (Scopus listed, Inderscience).
  •  Prusty, S., Anubha., Gupta, S. (2021). On the Road to Recovery: The Role of Post-Lockdown Stimulus Package. FIIB Business Review DOI: https://doi.org/10.1177/23197145211013691 (Scopus listed, Sage Publication).
  •  Mishra, O. N., and Gupta, S., (2020). Antecedents and Impact of E-commerce Adoption among New Venture Firms: Evidence from Tourism and Hospitality Industry, Vision: The Journal of Business Perspective, Vol. 24, No. (4) pp. 431-440 (ABDC-C and Scopus listed, Sage Publication). https://doi.org/10.1177/0972262920927940
  •  Bansal, M., Sharma, L.K., & Gupta, S., (2020). Determinants of consumer intention towards not to shop online: an insight from Indian young consumers, Test engineering and Management, Vol. 83, March-April 2020 pp 14864-14871. ISSN: 0193-4120 (Scopus listed). http://www.testmagzine.biz/index.php/testmagzine/article/view/6393
  •  Gupta, S., and Singh A., (2019). Measurement Scale of Tourism Destination Competitiveness: Supply Side Perspectives, SCMS Journal of Indian Management, Vol. XVI, No. (1) pp. 105-116. ISSN 0973–3167 (Scopus listed). https://www.scms.edu.in/uploads/journal/January-March-20191.pdf
  •  Gupta, S., and Singh A., (2017). Stakeholders’ Assessment of Tourism Competitiveness of Destination Bundelkhand, Pacific Business Review International, 10(5) pp. 21-31. (ISSN: 0974-438X). (Web of Science Group).
  •  Gupta, S., and Singh A., (2015). Determinants of Tourism Destination Competitiveness: A Case of Bundelkhand India, International Journal of Management Research, 6(2), 47-62. (ISSN: 0976-6669). (UGC J. No.-43737).
  •  Gupta. S., and Singh. A., (2015). An Assessment of Entrepreneurial Intention among Youth: A Case Study of Varanasi. SMS Journal of Entrepreneurship & Innovation, 1(1), 32-43. (ISSN: 23497920) (UGC J. No. 43015)
  •  Gupta, S., and Singh, S. C. (2013). A Study of Inter-linkages of Tourism Sector: Empirical Evidences from SAARC & ASEAN Countries. JOHAR: Journal of Hospitality Application & Research 8 (1) pp.68-74. (ISSN: 0973-4538). [ABDC listed C category journal].
  •  Mishra, O. N., and Gupta, S. (2013), Scrutinizing the Inclusiveness of Education at the Grass -Root Level in Madhya Pradesh Region of India, Knowledge Horizons Economics, 5 (1),. 111-117. (P-ISSN 2069-0932 E-ISSN 2066-1061).
  •  Gupta, S. (2013). An empirical investigation into the Factors Modelling consumers’ choice towards private label brands Golden Research Thoughts, 2(9), 20-28. (ISSN: 2231-5063). (Impact factor: 0.1870).
  •  Gupta S., (2022), E-leadership and virtual communication adoption by educational leaders at the 2nd PAN NIT HSS International Conference on Resilience and Transformation for Global Restructuring held at Malaviya National Institute of Technology (MNIT) Jaipur (7th-9th January 2022).
  •  Gupta S., (2021), The mediation role of social media collective efficacy and participation on social media self-efficacy and E-leadership self-efficacy at the 11th Conference on Excellence in Research and Education (CERE-2021) held at Indian Institute of Management (IIM), Indore (18th-20th June 2021).
  •  Gupta S., (2021), Tribal youth and Entrepreneurship intent: an empirical application of economic theory of career choice at the International E-conference on Advances in Business and Management Organized by Shaheed Bhagat Singh College, University of Delhi, India (4th -6th march 2021).
  •  Gupta S., (2020), Strategic Intervention for Tourism Competitiveness: A Stakeholders’ perspective. Presented at the 3rd International Conference on Economics and Finance held at the Nepal Rastra Bank (NRB), The Central Bank of Nepal, Nepal. (28-29 February 2020).
  •  Attended two days conference (December 16-17, 2019) on “Empowering Methodologies in Indian Management Research Conference” at FMS, DU in the collaboration with The Open University Business School, UK
  •  Gupta S., (2019) “Citizen Empowerment and Adoption of E-Governance Services: The Role of Online Citizen Skills, Awareness, and Engagement” presented at 2nd International Conference on Digital Economy held at IIM Raipur. (December 06-08, 2019).
  •  Gupta S., (2018) “ICT adoption and Business Performance of Tourism and Hospitality Startups: Insight from Middle East” presented at National Conference on Intellectual Property and Entrepreneurship held at IIT Roorkee. (March 19, 2018).
  •  Gupta S., (2017) “AADARSH Gram Jayapur: Demystifying a tale of Rural Development in India” presented at National Conference on Paradigm shift in Agri-Business and Rural Development held at RGSC, BHU, Varanasi. (March 05, 2017).
  •  Gupta S., (2015) “Tourism competitiveness of destination Bundelkhand: A micro-econometric study” presented at PhD Consortium 2015: Management in the 21st Century” held at SJMSOM, Indian Institute of Technology (IIT) Bombay, India. (November 30 – December 1, 2015).
  •  Gupta S., (2014) “Residents’ Perception towards Rural Tourism Development: A Case Study of Madhya Pradesh” presented at Dimensions of Public Policy and Rural Development held at Motilal Nehru National Institutes of Technology Allahabad. (March 08-09, 2014).
  •  Gupta S., (2014) “Salubriousness of Social Media, Digital Whoness and the Ontology of Self” presented at International Conference on social media held at IIM Raipur. (January 10-11, 2014).
  •  Gupta S., (2012) “Contemporary Indian Retail Industry: issues and prospects” presented at International conference on Marketing, “ICOM” held at FMS, Banaras Hindu University. (December 4-5, 2012).
  •  Completed 16 weeks (01 Oct 2019- 20 Jan 2020) Annual Refresher Programme in Teaching (ARPIT) on “Data Analysis for Social Science Teachers” conducted by HRDC University of Hyderabad.
  •  Completed 16 weeks (01 Sep, 2019- 26 Jan, 2020) Annual Refresher Programme in Teaching (ARPIT) on “Online Refresher Course in Management” conducted by Banasthali Vidyapith
  •  Five Days ATAL FDP on Digital Marketing and Management from 17th May’21 to 21st May’21 Organised by Institute of Business Management & Research (IBMR), IPS Academy, Indore.
  •  Two Weeks Online Workshop on "Comprehensive e-Learning to e-Training guide for Administrative Work" (25th May - 05th June, 2020) Organized by Ramanujan College, University of Delhi sponsored by Ministry of Human Resources Development, Pandit Madan Mohan Malviya National Mission on Teachers and Teaching.
  •  Two weeks Faculty Development Programme on "Managing Online Classes and Co-Creating Moocs:2.0" (18th May – 03th June, 2020) Organized by Ramanujan College, University of Delhi in association with Ministry of Human Resources Development, Pandit Madan Mohan Malviya National Mission on Teachers and Teaching.
  •  One-week Professional Development Program (Industry led Academic Courses) under FICCI FUTURE-X Professional Development Program (25-30, May, 2020) Organized by FICCI, India. (6.06.2020).
  •  Five days FDP on Case study methods and Case-Based Method of Teaching and Writing Cases” at Jaipuria Institute of Management, Ghaziabad from 23-27 January, 2020.
  •  One-week Faculty Development Programme (8-week course of NPTEL, August-October, 2019) on “Marketing Research and Analysis”, Organized by IIT Roorkee.
  •  One-week Faculty Development Programme (8-week course of NPTEL, August-October, 2019) on “Accreditation and outcome-based learning”, Organized by IIT Kharagpur.
  •  Two-week Faculty Development Programme in Entrepreneurship (18-29, July 2016) at Inverties University, Organized by Entrepreneurship Development Institute of India (EDI), Northern Regional Office, Lucknow.
  •  One-week Short Term Training Program on “Advanced Research Methodology” (July 14-20, 2014) at School of Management Studies, MNNIT, Allahabad.
  •  Two-week workshop on “Application of Advanced Econometrics Techniques” (February 17 - 28, 2014) at Department of Rural Management, Babasaheb Bhimrao Ambedkar University, Lucknow.
  •  One-week workshop on “Advance data analysis for management research” (July 23-29, 2012) at ABV-Indian Institute of Information Technology & management, Gwalior.
  •  One-week workshop on “Research Methodology & Statistical Analysis” (March 19-24, 2012) at Banaras Hindu University, Varanasi.
  •   Deliver a lecture as a resource person in “National Faculty Development Programme on Quantitative Methods” organized by Presidency University, Bengaluru, India. (14 July, 2021).
  •  Shortlisted as Translator (Hindi) of NPTEL content (2020), Ministry of Human Resources Development (MHRD), Govt. of India.
  •  University Grants Commission- Senior Research Fellowship (SRF) in ‘Management’, June 2015
  •  University Grants Commission-Junior Research Fellowship (JRF) in ‘Management’, June 2013
  •  University Grants Commission- Junior Research Fellowship (JRF) in ‘Human Resource Management’, Dec. 2012
  •   Life time member of Indian Commerce Association.
  •  Editorial Review Board Member of “International Journal of Business Strategy and Automation” (IJBSA), IGI Global, USA. https://www.igi-global.com/journal/international-journal-business-strategy-automation/222808.
  •  Co-Editor of The Invertis Journal of Management, a journal of Invertis University India, 2016-2018.
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