Faculty Profile

Dr. Rakesh Kumar Patra

Assistant Professor

Department of Management

School of Management


  •  PhD in Management from Centurion University of Technology & Management, Bhubaneswar - 2017.
  •  MBA in Marketing from KIIT School of Management, Bhubaneswar – 2005.
  •   B.Com. from Utkal University- 2002.
  •  Working as an Assistant Professor in OP Jindal University, Raigarh (C.G), from January 2018 to till date.
  •  Worked as an Assistant Professor in Interscience Institute of Management &Technology, Bhubaneswar, from August 2014 to December 2017.
  •  Worked as a HOD (Dept. Of Business Administration) in Viswass Group of Institutes, Bhubaneswar, from July 2010 to July 2014.
  •  Worked as a Senior Lecturer in RJ School of Management Studies, Balasore, from January 2010 to June 2010.
  •  Digital Marketing.
  •  Consumer buying behaviour.
  •  Retail marketing strategies.
  •   R.K.Patra(2015), “An Exploratory Study on the Opportunities and Threats of FDI in Multi-Brand Retailing in India”, Global Journal of Commerce & Management. (ISSN: 2319-7285).
  •  R.K.Patra and Dr.A.Jena(2016),” The Effect of Price on Private Label Brand Image and Purchasing Intention”, International Journal of Business Administration Research Review, Vol 1, Issue 15. (ISSN- 2348-0653).
  •  R.K.Patra and Dr.A.Jena (2016),” Consumer Perception of Perceived Quality Towards Private Label Brands in India”, Sai Om Journal of Commerce and Management, Volume5, Issue 8. (ISSN – 2347-7571).
  •  R.K.Patra&B.Barik (2013), “Emerging Trends in Insurance Industry”, Abhinav Monthly National Journal of Commerce and Management. (ISSN-2277-1166).
  •  R.K.Patra& Dr. A. Jena (2016), “An Exploratory Study on the Growth of Private Label in India”,Abhinav Monthly National Journal of Commerce and Management, Vol 5, Issue 6. (ISSN-2277-1166).
  •  R.K.Patra (2015) , “E-Governance in India: An Initiative to Make Digital Excellence”, E-Governance And Financial Management. (ISBN- 81-7406-109-7).
  •  R.K. Patra, “A Study on the Perception Towards Use of Mobile Wallet For Online Shopping- A specific Reference to Management Students in RaigarhCity.” International Conference of Sustainable Management organized by IIM, Kashipur,2018.
  •  R.K.Patra ,“Impact of Sales Promotion on Consumer Buying Behavior with a specific reference to E-Retailers in India”, BIITM, Bhubaneswar,2016.
  •  R.K.Patra,“A Detail Study on the Opportunities and Issues of Agricultural Marketing in India”, KIIT School of Management,2016.
  •  R.K.Patra,“Recent Issues and Challenges in Selling Banking Products “, Gandhi Institute for Technology, Bhubaneswar, 2014.
  •  R.K.Patra,“A Research on the Impact of ERP technology in retail performance in India”, Gandhi Institute for Technology, Bhubaneswar,2014.
  •  R.K.Patra,“A Study on the Issues and Challenges of FDI Inflow in Indian retail”, P.N Autonomous College, Khordha,2015.
  •  R.K.Patra, “A Critical Analysis on Education to Employment”, KIIT University, Bhubaneswar.2014.
  •  R.K.Patra, “CSR- An Emerging Tool in the Hands of Professional Social Workers and Challenges Faced by Them “, VISWASS Business School, Bhubaneswar,2014.
  •  R.K.Patra,”Thinking Customer & Managing Relationship”, SCS Autonomous College, 2011.
  •  Attended two days FDP on Multivariate Analysis organized by ASBM, Bhubaneswar.
  •  Attended two days FDP on Research Essentials and SPSS Package organized by Centurion University.
  •  Attended two days FDP on Case Study based teaching organized by Srusti Academy of Management.
  •  Delivered a talk on “Sustainable Growth of Education System”, at FazlaniAltius Business School,Bhubaneswar,2015.
  •  Nominated by NITI Aayog , Govt. of India as ‘Mentor of Change’ in Education System in India..
  •  Reviewer: ACS Nano, physica E, computational materials science, journal of sulphur chemistry, etc.
  •  Editor: International Journal of Advanced Information in Arts Science and Management.