Faculty Profile

Mr. Govinda Roy

Assistant Professor

Department of Management

School of Management


  •  PhD (Thesis submitted) in Marketing: VGSOM, IIT Kharagpur- 2018.
  •  MBA (Marketing): VGSOM, IIT Kharagpur- 2008.
  •  B.E. (Electronics and Telecom): Jadavpur University, 1996.
  •  OP Jindal University, Raigarh (C.G), Working as a Assistant Professor from July 2018 to till date.
  •  Worked as a Sr. Research Scholar in Indian Institute of Technology, Kharagpur from Jul 2014 to June, 2018.
  •  Worked as an Cofounder and Head- marketing in Ennovation Consulting - From June2009 to June, 2014.
  •  Worked as an Sr. Manager (Head – Enterprise Business Solution) in Reliance Communicationfrom June 2008 to May2009.
  •  Worked as an Manager - Planning and operation in VSNL –TATA Communication Ltd. from September 1996 to August, 2005).
  •  Electronic word of mouth communication.
  •  Web Analytics.
  •  Marketing analytics.
  •  Social Media Marketing.
  •  Roy Gobinda and BhattacharjeePritam (2018), Bootstrap Marketing Innovation, Wordsmith University Press, Kolkata, India, ISBN: 978-1-329-60155-0
  •  Roy, G., Datta, B., & Mukherjee, S. (2018). Role of electronic word-of-mouth content and valence in influencing online purchase behavior. Journal of Marketing Communications, 1-24. (ABDC Listed Journal):https://doi.org/10.1080/13527266.2018.1497681
  •  Roy, G., Datta, B., &Basu, R. (2017). Trends and future directions in online marketing research. Journal of Internet Commerce, 16(1), 1-31. (ABDC Listed Journal): https://doi.org/10.1080/15332861.2016.1258929
  •  Roy, G., Datta, B., &Basu, R. (2017). Effect of eWOM valence on online retail sales. Global Business Review, 18(1), 198-209. (ABDC Listed Journal): https://doi.org/10.1177/0972150916666966
  •  Roy, G., & Datta, B. (2017) “Role of eWOM on Online Purchase Behaviour”, Australia and New Zealand Marketing Academy Conference (ANZMAC, 2017), RMIT University city campus, Melbourne, December 1-6, 2017.
  •  Roy, G., & Datta, B. (2017) “How does rich electronic word of mouth content affect online purchase behavior?", 5th PAN-IIM World Management Conference, December 14-16, 2017 at the Indian Institute of Management Lucknow.
  •  Roy, G., & Datta, B. (2017) "Role of word of mouth content and valence in influencing online behavior and digital marketing strategy – applying deductive analysis approach" 2017 Conference, IIM Lucknow (Noida Campus), January 5-7, 2017.
  •  Roy, G., & Datta, B. (2017) “Role of electronic word of mouth in influencing online behavior", MDC 2017, IIT VGSOM, Kharagpur, February 8 – 9, 2017.
  •  Roy, G. (Co-Author) with Mitra, P. S. &Debnath R. (2017) “Understanding semi-urban consumers in India – an empirical analysis”, 2017 IIM Indore-NASMEI Summer Marketing Conference, July 27-29, 2017.
  •  Roy, G. Debnath, R. & Mitra, P. S. (2017) "The potential at the bottom of the Pyramid- an Indian perspective", 7th IIMA Conference On Marketing In Emerging Economies, January 11-13, 2017 (poster presentation).
  •  Roy, G., Datta, B. & Basu, R. (2016) “Role of mixed neutral electronic word of mouth on online purchase intention ” 4th International Marketing Conference at IIM Calcutta, between December 22-24, 2016.
  •  Roy, G. (Co-Author) Debnath, R. & Mitra P. S. (2016) "Exploring the market potential of low-income consumers in India", 4th International Marketing Conference at IIM Calcutta, between December 22-24, 2016.
  •  Roy, G. (2016) “How does EWOM affect online sales in Indian online retail sector?”, MDC 2016, IIT VGSOM, Kharagpur, February 10 – 11, 2016.
  •  Globalization, Leadership and Strategy in IIT Kharagpur– By Partha S Ghosh 2008, a lectures series & work shop.
  •  Handling Corporate Culture and M&A by TISS at , CII centre , Vikroli, Mumbai (2002), Manager Induction training for managing M&A.
  •  Management Development Program (Marketing , QMM , Operation management ) by IIM Ahmedabad Faculty, September, 1996.
  •  Guest Lecture on Marketing and entrepreneurship at VGSOM, IIT Kharagpur (2012).
  •  Lecture on Digital Marketing and building venture using new marketing platform at IIFT Kolkata, (2011).
  •  Guest Speaker on the topic “Digital Workplace - Contemporary challenges and opportunities” at WORDCON Conference at Hotel Park, in Kolkata (9 February, 2018).
  •  Mentor – Business Start-ups: Mentored 50+ ventures as a mentor in CIIE (IIM-A initiative).