School of Management


Bachelor in Business Administration (BBA)

A diversified curriculum for three year BBA programme shall be designed to ensure a well-rounded business education.  The broad components of the curriculum are shown in the following table:

 

S. No. Components Description
1. Natural Sciences, Humanities and Social Sciences Economics, Environmental Science, Arts and Humanities, Value and Ethics, Law.
2. Accounting and Finance Financial Accounting, Cost Accounting, Management Accounting, Financial Management.
3. Management Principles of Management, Strategy, Entrepreneurship, Management of E-Commerce
4. Marketing Circuit Simulation in Power Electronics
5. Decision Sciences and Information Systems Quantitative Methods (operations research, statistics and others), Production and Operations Management, Information Technology (IT), IT Applications
6. Human Resources Human Resources Management, Organizational Behavior
7. Global Business International Business, Business Environment
8. Communication Business Communications (Written and oral), Presentation skills.
9. Leadership Leadership Enhancement and Professional Development
10. Electives Operations Management, Marketing Management including e-commerce, Financial Management, Portfolio Management, Family Business